Launching A New Partner Experience
Cisco is the worldwide technology leader revolutionizing how organizations connect through networking hardware and software. With over 30,000 partners worldwide, ranging from large global enterprises to smaller specialist firms, Cisco relies on a strong partner ecosystem to reach customers. My team helped launch their new partner hub for the Cisco 360 Partner Program, a secure section of their site where partners can access exclusive benefits and critical resources.
Challenge
The Cisco 360 Partner Program replaced a nearly 25-year-old tiered partner model (designations like Gold, Premier, and Select) with a new portfolio-based competency and value system. The goal was to simplify a program that had grown complex over two decades, with a renewed focus on profitability and predictability, especially in emerging areas of opportunity. The existing partner hub needed a complete overhaul to match this shift: resources were scattered across multiple locations, navigation was difficult, and the hub had to introduce an entirely new program structure without adding to that complexity. At its core, the new program was built around one idea: Cisco and its partners succeed together, as one ecosystem.
Solution
My team worked closely with business stakeholders, product management, and engineering to design a comprehensive partner hub from the ground up.
We began with extensive stakeholder interviews to understand what content the hub needed to house, which tasks mattered most to partners, and where we could simplify the experience without cutting anything partners actually relied on. That research shaped a new sitemap that eliminated over two thirds of the legacy pages, a major reduction in scope and complexity.
With a clear information architecture in place, we moved into page layouts. I was hands-on in designing the user experience for the entire hub, leveraging components from the Cisco Muse Design System, the company's official UI/UX framework and component library used across Cisco.com and its digital products.
Results
The new Cisco 360 Partner Program hub launched as an easy to navigate, one-stop shop for partners, where they can learn about the program and access every benefit and resource available to them in one place. The redesign reflects the program's core promise: outcomes that only Cisco and its ecosystem can achieve together.
A Simplified Sitemap,
Cutting Legacy Pages by Two Thirds
Selected Screens, Adhering to Cisco's Design System
